Now You Can Force Your Friends To Finally Read 'Harry Potter' With Kindle Lending

If you’re sick of trying to foist various large tomes from the Harry Potter series on your friends so they can finally see for themselves how exciting Quidditch is, there’s relief in sight. Amazon announced today that Kindle owners can now borrow Harry Potter e-books from the Kindle Owners’ Lending Library.

Reuters says the move is aimed at trying to get more people to buy Kindle e-readers and tablets and sign up for Amazon’s Prime service. It has an exclusive license from the series’ author, J.K. Rowling, for all Harry Potter-related e-book business. Sorry, Nook users.

Amazon hasn’t said how much it paid for such a license, but Chief Executive Jeff Bezos makes it sound like the company is ready to dish out a pretty penny to ramp up Kindle sales and Prime service.

“This is the kind of significant investment in the Kindle ecosystem that we’ll continue to make on behalf of Kindle owners,” Bezos said in a statement.

Lending will begin June 19 and includes Harry Potter e-books in English, French, Italian, German and Spanish.

Previously: Harry Potter Series Arrives In E-Book Format To The Delight Of Wannabe Wizards

Amazon says Kindle owners can lend Harry Potter e-books [Reuters]