Money talks, and what it’s saying in the context of at least eight companies who advertised with Rush Limbaugh’s radio program, is that it’s not okay for the host to call a woman a “slut” and a “prostitute” on-air for using birth control. AOL is the most recent sponsor to take its money and walk away from Limbaugh.
AOL announced today that they will join seven others in withdrawing support for Limbaugh’s radio show.
“At AOL one of our core values is that we act with integrity,” said Maureen Sullivan, an AOL spokeswoman. “We have monitored the unfolding events and have determined that Mr. Limbaugh’s comments are not in line with our values. As a result we have made the decision to suspend advertising on The Rush Limbaugh Radio show.”
Customers of ProFlowers pressured it to withdraw from Limbaugh’s show, to the tune of 7,000 people posting on its Facebook page.
A statement on that Facebook page reads: “Mr. Limbaugh’s recent comments went beyond political discourse to a personal attack and do not reflect our values as a company. As such, ProFlowers has suspended advertising on The Rush Limbaugh radio program.”
Previously, Quicken Loans, Sleep Train Mattresses, Sleep Number, LegalZoom, Carbonite and Citrix announced that they too, will be withdrawing their sponsorship from the show.
Last Wednesday, Limbaugh went on his on-air tirade against a Georgetown University Law School student who had testified in support of the Obama administration’s requirement that employers must include free birth control in health insurance coverage.
He subsequently apologized for his “insulting word choice.”
Rush Limbaugh, AOL Part Ways [Huffington Post]