If the CEO of Yum Brands has anything to say about it, the definition of world cuisine will be comprised of Pizza Hut, Taco Bell and KFC. It’s great that he wants to feed everyone, but is fast-food really the way to do it?
In a slice of what an Idiocracy level of life would actually be like, David Novak tells USA Today that he’s got big dreams for his company’s fried chicken, pizza and fast-food Mexican offerings.
When asked if he thinks Yum is still just a U.S. company, Novak says, “We view ourselves as a global company. We want to be the defining global company that feeds the world. We think that if anyone can define what a truly great multinational company can act like, it should be us.”
Again — feeding the world? Great! Feeding them fast food? Not such a good idea.
And Novak isn’t just going to sit back and wait for that global expansion and redefining of world cuisine to happen on its own, no sir. He’s thinking big and taking on new markets one country at a time.
In China, we’re thinking big in that we want to have the leading brands in (key restaurant categories). We’ve got a significant base of restaurants in India that we can grow. We lead in (the number of fast-food restaurants in) markets like Indonesia, Malaysia, Vietnam, Africa. We already have 660 restaurants in South Africa. By the end of the year, we’re going to be in 20 countries in Africa. We’re thinking really big in terms of our expansion and how we take our business to the next level.
Gird your arteries and line up the antacids, rest of the world. Yum’s a’comin’ for ya.