It wouldn’t be Valentine’s Day week without the prerequisite romance and dating news crawling out to remind everyone that yes, there are single people in the world, and they’re looking for love. And guess what? It’s not just you young kids surfing the net for a match, as a new study says the fastest growing age group in online dating are those over 60.
A study out of Bowling Green State University in Ohio (via Jezebel) says that while older people are also latching onto online dating as a way to meet new partners, they’re not looking for the same things as the younger generations.
For example, researchers found that those later in life are more likely to market themselves honestly and seek true compatibility, rather than advertising their “sexual prowess and nightlife.”
To those in the online dating business seeking to attract seniors to their sites, the researchers suggest using areas to describe personal characteristics like “affection, intelligence, independence, purpose and goals, religion and spirituality, political beliefs, health and status.”
A common sentiment among the women, especially, seems to be “Don’t waste my time.” Amen, sisters.