PayPal is planning its own daily deal program in the U.S., joining the already crowded online arena where Groupon and LivingSocial are currently duking it out to offer the best discount. It’s all about options, these days.
PayPal, which is owned by eBay, says it wants to get the service up and running by April 2012, according to Bloomberg.
PayPal President Scott Thompson says they’ll get a leg up on what customers want in a coupon because they’re already in that game with over 100 million consumers shopping with PayPal accounts and using eBay.
“The experience is going to be completely different than anyone else’s through and through,” Thompson said in an interview at PayPal’s headquarters in San Jose, California, last week. “We’ll only give you something that we think fits the category of unique and relevant. Everyone else is going to bombard you.”
Sounds nice, but the double giants of LivingSocial and Groupon will be hard to slay, as they had a combined 73% market share in daily deals in October.
Competition is healthy, however, so we say, the more companies vying for our dollars and doing their best to top each other, the merrier.