Lowe’s seems to have jumped right from the frying pan into the fire, amidst a controversial move to pull its advertising from a show on TLC about American Muslim families. So far at least one legislator is calling for a boycott of the store for doing so.
The ads were pulled from TLC’s All-American Muslim, a show about five families in the Detroit area, after a conservative group called the Florida Family Association complained. The group claimed the show was “propaganda that riskily hides the Islamic agenda’s clear and present danger to American liberties and traditional values,” says the Associated Press.
California Sen. Ted. Lieu says Lowe’s actions are “un-American” and “naked religious bigtory,” and sent a complaint letter to Lowe’s Chief Executive Officer Robert A. Niblock.
“The show is about what it’s like to be a Muslim in America, and it touches on the discrimination they sometimes face. And that kind of discrimination is exactly what’s happening here with Lowe’s,” Lieu said.
Lowe’s issued a statement saying:
“Individuals and groups have strong political and societal views on this topic, and this program became a lightning rod for many of those views,” the statement said. “As a result we did pull our advertising on this program. We believe it is best to respectfully defer to communities, individuals and groups to discuss and consider such issues of importance.”
Lieu doesn’t think that’s good enough, and is going to investigate if Lowe’s actions violate any California laws, as well as drafting a potential resolution officially condemning the company.
“We want to raise awareness so that consumers will know during this holiday shopping season that Lowe’s is engaging in religious discrimination,” Lieu said. The decision on whether or not to proceed with a boycott is expected later this week.
Lowe’s threatened with boycott for yanking ads from show about Muslims [Chicago Tribune]