Breaking The IKEA Catalog's Fourth Wall

What happens inside the pages of an IKEA catalog when no one’s looking? Don’t be silly. A catalog is just photographs, not a real-time portal into a secret world where real people are always standing very, very still to create a fa√ßade of domestic perfection on a budget. Or that’s what they want you to think.

This short film created for the 48 Hour Film Festival in Utrecht, the Netherlands, imagines the IKEA catalog as a beautiful, shallow world in which models are trapped, never moving, always smiling.

(You can watch the video at work with the sound off if you must: it’s subtitled.)


Page 23 [YouTube] (via The Hairpin)