Americans spend 146 hours and 20 minutes parked in front of TVs, according to new data from Nielsen. And almost half of all consumers — 48% — now watch videos on the Internet. Typical Internet viewership is 4 hours and 26 minutes per month, up 15% from a year ago.
TV viewership is up 1.9% since 2010, and more of it is being done by DVR, rather than on the networks’ schedules. Multichannel News clicked through the data:
Americans spend more than four times watching time-shifted TV — on DVRs and video-on-demand — than watching online video, according to the Nielsen study.
Compared with the second quarter of 2010, time-shifted TV viewing rose 11% among all TV homes, primarily the result of increased DVR penetration. The number of TV households with a DVR increased to 39% (up nearly 13% year-over-year). Over the past two years, time-shifted TV viewing per month has jumped 31%, Nielsen said.
Just 20% of viewers watch 83% of streaming videos, according to Nielsen. The top viewers stream about an hour a day. Only 10% of consumers currently watch video on their phones or other mobile devices.
Half Of Americans Watch Online Video: Nielsen [Multichannel News]