Lime Mexican Grill Turns Arizona Immigration Controversy Into Marketing

Among the many hot-button debates of the last few years has been the state of Arizona’s controversial proposals to deal with the issue of illegal immigration. But while both sides of the debate take the topic very seriously, the folks at Southeastern restaurant chain Lime Mexican Grill have decided to have some fun with it.

Over at Reddit, a reader submitted the above photo of a new Lime eatery in the Orlando area. The huge banner outside the restaurant reads “So authentically Mexican we couldn’t open a store in Arizona. So we came here instead.”

We’ve reached out to Lime for comment to see if the restaurant plans on doing more ads like this or if it’s just a one-off thing. If they ever get back to us, we’ll be sure to update.