There may or may not be such a thing as bad publicity, but there certainly is publicity that can add embarrassing, unintended humor to a planned ad campaign. Such is the fate that befell Hong Kong-based airline Cathay Pacific, which we recently wrote about after photos surfaced showing a flight attendant performing oral sex on a pilot on a company plane. Now the company is grounding an international ad campaign with the slogan “meet the team who go the extra mile.”
The New York Times reports the campaign, which was originally set to roll out in September, has been delayed to late October because “the original timing doesn’t suit us,” according to a Cathay spokesperson.
Cathay updated its investigation into the incident, declaring that it did not take place during flight, and that employees involved no longer work for the company.
Cathay Pacific Delays International Ad Campaign Amid Photo Scandal [The New York Times via CNN]