Advertising, especially of the outdoor variety, is often viewed as being anti-green, a signifier of befouled outdoor spaces. But this Coca-Cola billboard is trying to turn that image on its head — and sell some Coke while it’s at it.
Coke recently unveiled a 60′ x 60′ billboard in the Philippines that uses 3,600 potted Fukien tea plants to both advertise the soda and suck in some carbon dioxide off the busiest street in Manila.
Recycled Coca-Cola bottles were used as pots. The plants, which are potted in a mixture of industrial byproducts and organic fertilizers, are watered by an efficient drip irrigation system called trickle irrigation or micro-irrigation.
The plants each inhale about 13 pounds of carbon dioxide a year, which comes out to a total of around 128 pounds of CO2 each day for the whole billboard.
Coca-Cola Plants a Green Billboard [AdAge.com]