To try to lure customers back into the dealership, GM is trying out a novel idea. They’re giving new car buyers a free year of car insurance with their purchase.
CNN Money reports that the bailed-out American automaker is trying out the program in Oregon and Washington. If it does well, they’ll roll it out nationally. Buyers can decline the insurance if they want but it won’t affect the final price. The test runs through September 6.
Unfortunately there’s no insurance plan to protect against GM cars sucking.
GM to offer free car insurance [CNN Money]