The site 24/7 Wall Street makes an annual tradition of predicting which brands will disappear in the coming year. Next year, they predict the demise of such diverse brands as Saab, American Apparel, Sears, Kellogg’s Corn Pops, and Soap Opera Digest.
1. Sony Pictures
2. A&W (the fast-food restaurant, not the soft drink)
4. American Apparel
6. Sony Ericsson
7. Kellogg’s Corn Pops
8. MySpace [the list was compiled before News Corp sold MySpace for just $35 million.]
9. Soap Opera Digest
Now accurate are they? Well, last year’s list included Borders and Blockbuster, and also predicted that T-Mobile was looking for a merger partner. Other list members Kia, Zales, and (sigh) Radio Shack remain with us for now, but 2011 isn’t over yet.
Ten Brands That Will Disappear In 2012 [24/7 Wall St.]