New data shows that there’s a slew of things you’re more likely to do than click on a banner ad. For instance, you’re 475 times more likely to survive a plane crash.
The data out from Solve Media, an advertising consultancy which is slamming banner ads because they want to promote their scheme to put ads in CAPTCHAS, paints a bleak portrait.
They say rather than click a banner ad, you’re:
* 31.25 times more likely to win a Mega Million prize
* 40.17 times more likely to give birth to twins
* 87.8 times more likely to get into Harvard
The underlying data and methodology wasn’t clearly available but the numbers are fun enough that you can enjoy them and figure they’re probably not that far off from the truth.
Not only are banner ads annoying, they’re not particularly good at getting people to click on them. Knowing this, if an advertisers uses a banner ad, it should be largely with the intent to just expose people to its branding and message.