Regular readers of Consumerist might remember a story from a few weeks back where US Airways sent out an e-mail telling customers they’d received 1,000 free airline miles, only to take them back a couple days later when the airline realized it was a mistake. Yesterday, JetBlue faced a similar problem, but decided to handle the situation slightly better.
Here’s what happened. JetBlue sent out an e-mail to customers who carry its JetBlue American Express card. The subject line enticed recipients with mention of 10,000 TrueBlue bonus points, but that didn’t match with the actual offer in the e-mail which only mentioned 5,000 points for every person you successfully refer to the JetBlue Amex program.
The e-mail obviously confused some recipients, but the airline decided to just go ahead and say “our bad” and go with the 10,000 point figure.
“As this was our error, we will be honoring the 10,000 point offer for each qualified referral,” JetBlue wrote in a follow-up e-mail to customers.
It’s worth noting that, unlike 1,000 US Airways miles, which are only worth about 1/25 of a one-way domestic coach fare, 5K TrueBlue points are more substantial, enough to pay for one leg of some short-hop domestic routes.