Miracle-Gro Wants To Help You Grow Your Medical Marijuana

Medical marijuana is legal in 16 states and will reportedly account for nearly $2 billion in sales this year. And even though marijuana growers use any number of major brand-name plant products on their crops, the big companies have shied away from acknowledging this fact… and they certainly don’t openly market to them. But the CEO of Scotts Miracle-Gro wants to change that.

“I want to target the pot market,” said Scotts CEO Jim Hagedorn. “There’s no good reason we haven’t.”

From the Wall Street Journal:

To target marijuana growers, Scotts would likely buy niche dirt companies that already exist rather than create its own line of branded products.

Raids on pot-growing operations have turned up Scotts products. Mr. Hagedorn takes that as a good sign of brand awareness, but he fears that some growers would be reluctant to use a mainstream product.

Hagedorn says this is all part of his company’s strategy of targeting smaller, niche markets that have gone ignored by companies like Scotts.

High Hopes at Miracle-Gro in Medical Marijuana Field [WSJ.com]

PREVIOUSLY:
New Law Would Allow Medical Marijuana Sellers To Get Bank Loans
Gardening Franchise Calls Itself “The Walmart Of Weed,” Starts Expansion
Pot Farmers Market Sprouts Up In Seattle

Want more consumer news? Visit our parent organization, Consumer Reports, for the latest on scams, recalls, and other consumer issues.