As LeBron James’s Miami-based detractors woke up Monday to resume their dreary lives following the Miami Heat’s NBA Finals loss to the Dallas Mavericks, they were subjected to an unintentionally mocking full-page ad in some editions of the Miami Herald, congratulating the team on a victory that never was.
CBS Miami reports the Macy’s ad was meant to run only if the Heat won, but it made it into the pages of the newspaper anyway.
The newspaper took responsibility for the error in a correction:
A Macy’s advertisement featuring Miami Heat merchandise was mistakenly published June 13 on page 11D in some editions of The Miami Herald. We regret the error and apologize for any inconvenience.
Oops! Macy’s Ad Crowns Heat As NBA Champs [CBS Miami]