BK Attacks Japan With Mini Spam Burgers For Women

Swinging the pendulum away from their “Meat Monsters” offering, Burger King is dropping slider-style BK Bites on Japan in a variety of meat patties. Besides the usual beef, you can get a chicken patty or a Spam patty. That’s right, delicious Spam. And it’s for the ladies. “What Women Want, Women Get,” is the tagline for the Spam and BLT mini combo, which the chain describes as “lighter” and “suitable for women.” I can only hope something is getting lost in translation, but methinks it’s not really.

Burger King Readies Mini Spam Burger for Japan [Burger Business]
Battle of the Burgers Meets Battle of the Sexes [Burger Business]