As we reported earlier this year, Dr. Pepper was getting into the manly diet drink wars by testing its 10-calorie Dr. Pepper Ten in a handful of markets. Well it looks like those tests have proved at least somewhat successful, as the Doc’s parent company, Dr. Pepper Snapple Group Inc., has filed trademarks for “Ten” versions of several of its other brands.
According to Dow Jones Newswires, the company filed trademarks in late April for Canada Dry Ten, 7UP Ten and A&W Ten.
Alas, it will be a while before you can taste any of these beverages as sources tell DJN that these trademarks are currently just placeholders in case the company decides to jump into the 10-calorie pool with both feet.
On the plus side, the early reports on Dr. Pepper Ten are positive, with company reportedly looking to the fourth-quarter of 2011 to roll the drink out on a nationwide basis.
Dr. Pepper Ten is just the latest in a slew of low- or zero-calorie sodas targeted directly at the Y-chromosome market. If it does become a reality, it will face off against the likes of Coke Zero and Pepsi Max.
Dr Pepper Ten success gives beverage maker more mid-calorie ideas [Chicago Breaking Business]