Having trouble making your mortgage payment? Think the paint job on your house could use some splash, color and branding? Then there’s an ad agency you might want to talk to.
Ad firm Adzookie claims that, for people willing to turn their homes into billboards, it will make their monthly mortgage payments.
According to the Adzookie CEO, the company has already received over 1,000 applications from people willing to have their houses billboard-ified.
“It really blew my mind,” he tells CNN. “I knew the economy was tough, but it’s sad to see how many homeowners are really struggling.”
From the company’s site:
Here are a few things we’re looking for. You must own your home. It cannot be rented or leased. We’ll paint the entire outside of the house, minus the roof, the windows and any awnings. Painting will take approximately 3 – 5 days. Your house must remain painted for at least three months and may be extended up to a year. If, for any reason, you decide to cancel after three months or if we cancel the agreement with you, we’ll repaint your house back to the original colors.
Adzookie has yet to paint anyone’s house with an ad (the picture above is a Photoshop job) but the CEO says he expects to start redecorating the world in a few weeks.
This is just the latest guerrilla advertising stunt that blurs the line between public and private. Last month, Ecko began offering lifetime 20% discounts to people willing to get the company’s logo tattooed on their skin.