Why Did GameStop Sell Me A Used Game As New?

Patrick had a confusing experience at GameStop recently, when he bought a copy of God of War III. He asked for a new copy of the game, which was on sale, but received an unsealed copy of the game that looked more like a used game. Thanks to a sale, the price difference between new and used copies was only $2, but why did they sell him a not-so-new game in the first place?

I noticed a price drop on a console video game I have had my eye on. I usually purchase from online retailers, but had a gift card for gamestop. The price on their website was $19.99 new and $17.99 used.

Upon entering the store, I am greeted by an associate. I tell him I would like a new copy of God of War 3 and confirmed the price to be $19.99. He says he’ll grab that for me. He then walks over to a bin, grabs an empty case, goes behind the counter and asks another associate for a copy of the game. I hear him say specifically “new”. He places the disc in the case, and puts a sticker on it to seal it shut.

I said to him “$19.99 is the price for new”? He said yes. At the time, I felt like I was being had, but decided not to press the issue. Every other game I have ever purchased “new” has been sealed in cellophane with a PS3 or Xbox 360 sticker to seal it shut.

The disc itself looks in very good condition with the exception of maybe half a fingerprint, the case is obviously used, with some wear and tear evident. Attached are pictures.

This will be the last time I shop there.

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I asked Patrick why he didn’t complain if, as he says, he “felt like [he] was being had,” and he answered:

I’m too much of a pacifist. If I’m being intentionally mistreated by any establishment, I just stop giving them my business rather than complaining. I was out $2 between the cost of a used game, and a new game, on a gift card (and I hate giftcards).

“Pacifist” may not be the right word considering what game Patrick was buying. Maybe a better term is “non-confrontational” or “shy.” That brings us to a larger point, though. By sending his complaint to us, he is complaining. An important part of being an informed consumer is using your knowledge to walk away from a bad deal when you see one.

Learning consumer assertiveness is difficult if you’re shy and complacent by nature, but try speaking up, even with a passive-aggressive question such as “why isn’t that game sealed if it’s new?” Walk away from the purchase if you don’t like the answer. If you know that a company is treating you poorly, call them on it or don’t give them your business at all.

Want more consumer news? Visit our parent organization, Consumer Reports, for the latest on scams, recalls, and other consumer issues.