Free Checking Lives On At Smaller And Online Banks

Now that free checking is dead at each of the four major retail banks, is there any where you can go to just have a simple checking account without paying a bunch of fees? Yup, look at your smaller local bank or credit union, or think about an online checking account, reports American Banker. Unlike the big banks that have such dominant market presence that they don’t need to compete on price, just who has more ATMs, the scrappier outfits are going to to use free checking as a competitive advantage and a way to get people in the door so they can try to upsell them to other banking products and services.

Yes, Free Checking Does Have a Future, Mainly at Small Banks (subscription required) [American Banker]