Barilla Redesigns Pasta Package To Let Consumers Know That Pasta Package Is About To Be Redesigned

The redesign of a familiar package is apparently a frightening and confusing time for consumers. That’s why Barilla was kind enough to redesign its whole-grain pasta package in order to let us know that the package is about to be redesigned.

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A Great and Routine Moment in the History of Consumerism [Scocca] (Thanks, Adam!)