Netflix Tops Customer Loyalty List

The results of Brand Keys’ annual survey of customer loyalty have been released and in its first year of inclusion, Netflix came out on top of the list of all 528 brands, beating out reigning champ Apple.

Here are the ten brands that ranked highest on Brand Keys’ Customer Loyalty Engagement Index for the last year:

1. Netflix
2. Apple
3. Walgreens
4. Discover
5. Hyundai
6. Mary Kay
7. McDonald’s
8. J.Crew
9. Samsung
10. Nikon

Each of these brands were also winners in at least one product/service category. Brands like Apple and Samsung were winners in multiple categories.

“At a time when brands are struggling to differentiate themselves from their competition and to find ways to profitably engage their customers, the changes this year serve as a real benchmark for marketers,” says Brand Keys president Robert Passikoff. “Products and services that respond with a truly consumer-centric view of their category – delighting the customer – based on predictive loyalty metrics, stand to gain the most, and establish themselves as this decade’s brand leaders.”

2011 Brand Keys Customer Loyalty Engagement Index [BrandKeys.com]