Apparently, No One At The Gap Has Ever Looked At The Internet

By February 1, 2011

Much like the makers of this “modern claddagh” ring, the person or persons responsible for naming these “New Pegged Boyfriend” jeans have apparently never whiled away the hours looking at the seedier side of the internet.

C’mon, Gap… Couldn’t someone at least have done a [NSFW] Google search?

Maybe they were just trying to out-gaffe last year’s logo debacle…

“The Pegged Boyfriend” [PortlandMercury.com via TheGloss.com]

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Comments

  1. Tim says:
    February 1, 2011 at 1:16 pm

    Might want to add an NSFW to that Google search there …

    • The cake is a lie! says:
      February 1, 2011 at 1:22 pm

      Ah ha!!! Proof that they do have an edit button!!! Why not use it to fix the other typos we find right off the bat? I’ll bet Ben is still pouring ‘solt’ on his driveway.

      • Jfielder says:
        February 1, 2011 at 3:19 pm

        Indeed Ben is still using his solt, but oddly he is no longer recommending we use sodium chloride when we run out of salt.

  2. milkcake says:
    February 1, 2011 at 1:18 pm

    Okay… i don’t know what it means. I’m at work so I googled it but I don’t think I want to click on any of them. So what does it mean?

  3. skwigger says:
    February 1, 2011 at 1:18 pm

    Took me a second, but then I remembered what “pegging” was.

  4. Matt says:
    February 1, 2011 at 1:18 pm

    Yeah, but doing an internet search is such a pain in the ass.

  5. rrapynot says:
    February 1, 2011 at 1:18 pm

    The New Rusty Trombone Polo

  6. Dollie says:
    February 1, 2011 at 1:19 pm

    Well there goes any thought about lunch….

  7. GMFish says:
    February 1, 2011 at 1:20 pm

    Mmm….. could it be that they knew exactly what it meant and they also knew that bloggers such as yourself would give them free publicity?

    Yeah, that’s the answer.

  8. Quake 'n' Shake says:
    February 1, 2011 at 1:20 pm

    Yet they had the good sense to reject the proposed Goatse G-String panties.

  9. varro says:
    February 1, 2011 at 1:34 pm

    I can see the Gap with their spring line of yellow t-shirts and polos – “Lemon Party!”

  10. Hi_Hello says:
    February 1, 2011 at 1:41 pm

    what is the intended meaning for these jean when Gap named them?
    i never heard of this phase before until now.

    • Christopher Jablonski says:
      February 1, 2011 at 1:48 pm

      I have the same question. Also, now all I get when I google the phrase are references to this story. (Still, got the meaning from urbandictionary)

    • ellmar says:
      February 1, 2011 at 1:48 pm

      I think they were going for a combination of “pegged” as a 1960s throw-back (also known as skinny jeans) with what the Gap has long called the “boyfriend” look, an androgynous sort of “borrowed it from my boyfriend” thing.

      • Hi_Hello says:
        February 1, 2011 at 3:27 pm

        1960, so the 1969 wasn’t there way of referring pegged as the sexual meaning?
        too many coincidence.

        If I was GAP, I said, screw what the ‘slang’ meaning is. If peg is a type of cut, I’ll call it pegged.

    • yasth says:
      February 1, 2011 at 1:53 pm

      Pegged in jeans refers to a a way of cuffing your jeans in a way the makes them very tight. It is kind of hard to explain http://www.youtube.com/watch?v=Id3e8R-Gp_I . Also it is sort of an odd thing to pre do commercially as it really isn’t hard to do if you were to care to, and it makes the jeans a pain to size. It is a good way to show off your selvage though.

    • evnmorlo says:
      February 1, 2011 at 1:53 pm

      Peg= narrow cuff. “New Tightly Cuffed Boyfriend” wouldn’t work that well either

  11. There's room to move as a fry cook says:
    February 1, 2011 at 1:41 pm

    +1 to The Gap for also getting 69 on the label.

    • TalKeaton: Every Puzzle Has an Answer! says:
      February 1, 2011 at 6:49 pm

      Now that you point that out, it’s starting to seem a lot more intentional…

  12. johnmc says:
    February 1, 2011 at 1:47 pm

    Oh, they know exactly how to use the internet:
    http://jezebel.com/5748062/did-the-gap-steal-this-image-from-flickr

  13. nutbastard says:
    February 1, 2011 at 1:55 pm

    Truth in advertising, given how pussified the modern style is these days. I’m looking at you, skinny jeans.

  14. Rackoff493 says:
    February 1, 2011 at 2:12 pm

    Ahhh memories…..

  15. littlemoose says:
    February 1, 2011 at 2:47 pm

    To be fair, “pegged” is a legitimate fashion term referring to narrowly folded and rolled cuffs. “Boyfriend” jeans are a relaxed fit. The name is just the (unfortunate) combination of the two ideas.

  16. Gravitational Eddy says:
    February 1, 2011 at 3:40 pm

    The Gap.
    **sigh**
    Didn’t teach them anything, evidently.
    what they saw was “fascinating new ad campaign”
    what we saw was fascinating new side of the Gap….

  17. NumberSix says:
    February 1, 2011 at 4:24 pm

    urbandictionary.com…

    lets see here.

    LOL!!

  18. Sbb says:
    February 1, 2011 at 5:13 pm

    They have a hole in the butt area.

  19. 339point4 says:
    February 1, 2011 at 5:38 pm

    “Apparently, No One At The Gap Has Ever Looked At The Internet”

    I look at the internet way too frequently and still learned something today. Good god.

    • madanthony says:
      February 1, 2011 at 9:58 pm

      Word. And I thought I looked at some pretty seedy parts, but evidently not the right seedy parts.

  20. EverCynicalTHX says:
    February 1, 2011 at 7:21 pm

    What’s next..the Dirty Sanchez sombrero? lol

    http://ep.yimg.com/ca/I/brandsonsale-store_2143_1436043761

  21. PortlandBeavers says:
    February 1, 2011 at 9:51 pm

    It sort of reminds me of when baseball announcers refer to Pujols as Prince Albert.

  22. PercyChuggs Was Found At JFK Airport says:
    February 2, 2011 at 11:03 am

    What kind of freakishly small person wears size 24/00 jeans?