Forget the 3DTVs, 4G phones and tablet computers. The real action at the Consumer Electronics Show is at the Reese’s booth, where the draw is simple, visceral and fattening: free chocolate, courtesy of the Official Candy of CES.
You might ask, why does a consumer electronics trade show need an official candy? In fact, yes, you should ask. And Hershey’s, maker of Reese’s, has an answer, of sorts:
Techies at CES seek out cool innovations like mini-tuners, mini-cams, nano-mice, mini-keyboards, and gotta-have gadgets so small you could fit a fistful in your pocket… So who says that the next, big mini innovation can’t come from a candy company? Reese Minis reflect the best in creative product innovation and ‘on-the-go’ interfacing with user taste buds. And they solve an important issue for techies, too–their size and unwrapped state makes them ergonomically perfect for one-handed internet surfing or tapping out a text message.
We’re not sure about all of that one-handed surfing; we hear there’s another trade show in Vegas this week where they know a little more about that. But we’ll keep quiet about that if they keep handing out free chocolate.
New Reese’s Minis [Press Release]