Reader Andrew is happy to report that taking advantage of Alaska Airline’s guarantee that you’ll have your bags within 20 minutes of landing is pretty painless. His bags didn’t show up after 35 minutes and when he called in they gave him a choice of two different “we’re sorry” options.
The airline’s website confirms that they have indeed adopted their own version of Domino’s old delivery guarantee. If the airline flubs up in this way they will either give you 2,000 frequent flyer miles or a $20 discount coupon off a future flight.
Just call 800-ALASKA-AIR, press 0 for an agent, be prepared for a couple of transfers on you’re on your way. Nifty policy!