JCPenney just snagged the “anchor store” spot on Facebook, becoming the first retailer to let shoppers purchase crap directly from their Facebook page application through a fully integrated e-commerce platform.
This could potentially be a big trend with other stores jumping on board. The treasure trove of personal information you post on Facebook is a bonanza for marketers who want to target you and your friends.
How else would they know I was in the market for lace-up peep-toe booties? Oh my god, it’s like Big Brother is my personal shopping assistant!