JCPenney just snagged the “anchor store” spot on Facebook, becoming the first retailer to let shoppers purchase crap directly from their Facebook page application through a fully integrated e-commerce platform.
This could potentially be a big trend with other stores jumping on board. The treasure trove of personal information you post on Facebook is a bonanza for marketers who want to target you and your friends.
How else would they know I was in the market for lace-up peep-toe booties? Oh my god, it’s like Big Brother is my personal shopping assistant!
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Awesome, another easy way to ignore JC Penny.
So now when they mix up your personal info, you can spam someone else’s wall?
i can see this leading to a Tractor Supply store selling virtual feed for your Farmville animals…
Ssssssh! I think PetSmart is working on this even as we speak.
Hmm, what could possibly go wrong?
Man #1: Your jacket! She burns!
Man #2: Then I burn with her. For I would rather die, than have people not know what stores I have been to.
JC Penny is for Old People.
No, it’s for fat people. And they use the wrong font…. http://consumerist.com/2009/08/new-york-times-wishes-it-had-not-published-snotty-jc-penney-review.html
Great, another way for facebook to manhandle people’s information!
Pampers was first
http://www.facebook.com/pampers
well, I guess this is the first one running off what seems to be the facebook platform
Pampers was there first with an Amazon integrated store on Facebook
To heck with this. FaceBook can’t even control spammers- who in their right mind would complete transactions here? Not to mention the Gordian knot of profile settings.
Nope. Not going to visit it.
Thats scary. With as bad as security is on Facebook with personal info, throwing my credit card numbers around to buy items there is the LAST THING I would want to do.
BTW… not even close to first. Payvment has been around for small sellers on facebook for a few months. There have been apps for Etsy, Zazzle, Ebay, etc. for quite some time, those all take you to the original site’s shopping cart however. JC Penney is just the first big retailer to take advantage,
I’ve already warned the family not to let their CC info anywhere near fb. Hopefully they listen.
I thought Facebook was created to help people keep up with what their friends were doing, but it seems that it was solely created for marketers to try to sell you Worthington Lace Up Peep Toe Booties.
…not to mention it will immediately show up on your Facebook page as Blueskylaw just purchased Worthington Lace Up Peep Toe Booties at JC Penny.
I never did like Penny’s line of clothing.
Since I don’t do facebook it doesn’t matter to me anyway.
I make my own JC Penney’s Facebook stores at home.
One of my other glass making friends has had a store via facebook for months now, he was one of the beta testers.
But hey, if JC Penny wants to think they were first (or still relevant) good for them. *pat pat*
The woman in the red jacket seems to be saying “OMG this is sooo embarrassing.”
Gamestop opened thier FB shop today…
It’s the beginning of the end…
Sadly, people will be stupid enough to shop there.
lace-up, peep-toe booties.
Yo, Ben, are you trying to say something about your after-hours activities?
And their true purpose is revealed. Evil geniuses.
You dog, I heard you like Internet, so I put Internet on your Internet…
“crap” being the operative word.
I’d actually be all over this, since I’ve had people ask to buy things before when I’ve posted pictures of my work. If they could just straight-up buy it, it would be pretty convenient.
I wish their clothes weren’t such total crap. Every once in a while I succumb to the cheap thrill of ordering a sweater or a pair of pants from them online. And I’m always, always disappointed. Always return everything. How are they still in existence?
They sell decent luggage and housewares.
Reading this makes me think of the movie Airplane! with a PC in place of the early edition newspaper:
Lloyd Bridges: “Plane bound to crash!”
Robert Stack: “Passengers doomed!”
Johnny: “There’s a SALE at Penny’s!”
Poor Best Buy just had their big, fancy retail revolution Super Bowl announcement foiled by a C grade model in tapered leg Arizona jeans.
This almost strikes me as the online experience coming full circle – back to the days of AOL. A one-stop place to chat with friends, discussion groups, buy things from stores, just instead of going to keyword “jcpenney” on AOL, we type it in the search bar.
I fail to see why I would want this, even if I were to completely ignore the security/privacy issues.