Just as comments that begin with “no offense, but…” are always offensive, Electronic Arts CEO John Riccitello’s ultimatum to Tiger Woods that begins “This is no threat against Tiger” is most definitely a threat against Tiger. Speaking at a media summit in New York, the CEO said the Tiger Woods PGA Tour line of video games will lose Tiger’s name if he continues his slump.
Reuters reports Riccitello’s “no threat” threat:
“This is no threat against Tiger. We’re with him because he has the promise of being the world’s best golfer.
“We have no plans to move away from him, but it’s a business relationship on the basis of we make the best golf game and he’s the best golfer. Both of those things need to be true in the long run for the partnership to make sense.”
The latest edition of the game hooked into the sales rough, along with Tiger’s golf game and personal life.