In an effort to convince cigarette smokers to quit — and to stop potential smokers from picking up a pack — the FDA’s Dept. of Health and Human Services has proposed a series of larger, more graphic warnings for cigarette packs and advertising.
The three images above (NOTE: That is the FDA’s crude Photoshop work, not ours… for once) are just a sampling of the 36 ideas being considered by the agency. The range of warnings go from the general “Cigarettes are addictive” to the blunt “Smoking can kill you.”
After the final warning labels are selected in June, after which tobacco companies will have 15 months to start including them on the front and back of all packaging.
Additionally, tobacco companies must dedicated at least 20% of each ad to one of the new warnings.
If you want to check out all the possible warnings, here’s a PDF.