Since so many of us provide free advertising to companies by walking around with their logos on our shirts, it was only a matter of time before an entrepreneur decided to build a business out of the phenomenon.
CNBC reports I Wear Your Shirt is possibly the next big thing in guerrilla marketing. The model works like this: A guy named Jason and a few employees sell their chest space to high bidders, appear on iwearyourshirt.com in sponsor garb, then talk up the advertiser through social media. The story says I Wear Your Shirt reaches a relatively miniscule community of 30,000 to 50,000, but still have won contracts from the likes of Nissan and Pizza Hut.
Don Draper never thought of stuff like this.
Cool Job: Getting Paid to Test-Drive a Car [CNBC]