Target Thinks Your Mom's Homemade Halloween Costumes Suck

The staff and the readers of The Consumerist share a love of cheap, homemade Halloween costumes. That’s why we’re a little disappointed in Target’s holiday ad offering, which features a creative (if fragile) homemade Iron Man costume made by a proud mom and worn by a dismayed little boy.


The ad is funny, but is it out of touch with the recession-battered, do-it-yourself mood of Americans right now?

(Me, I always envied other kids with parents who could sew, and who had amazing costumes you couldn’t find in a store. But I liked wearing a plastic She-Ra mask, too.)

Halloweenies: Target Raises YouTubers’ Ire [Brandchannel]
Iron Man [YouTube]

RELATED:
What Are Some Cheap Halloween Costume Ideas?
Halloween Costumes You Can Throw Together At Thrift Stores

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  1. dbeahn says:

    I first saw the ad and thought “that’s an AWESOME home made costume!”

    Then Target made it fall apart and made fun of it, and I decided to do zero Halloween shopping at Target this year.

    • KillerBee says:

      Agree 100%.

    • pecan 3.14159265 says:

      That costume is pretty cool, though I think if I were that kid, my mortification would come from the fact that I have one of those press-down lights glued to my shirt.

      • dbeahn says:

        IMO, the press down light wouldn’t be there on a real home made costume, or if so, no way it would be one that big. Same with the hand flash lights. They took an AWESOME costume and made it stupid on purpose, as if to say that if you don’t have a store bought piece of crap picture-printed-on-plastic pull over, then you have a bad costume.

        Bashing ingenuity of the level this mom displayed in putting together this costume is borderline un-American.

      • raydee wandered off on a tangent and got lost says:

        I thought the press-down light was super clever; I was wondering how good costumes would figure out how to puta light on a shirt like that, and this was a pretty solid solution. I never would have thought of it. Though a smaller one would have been more practical.

        • catastrophegirl chooses not to fly says:

          definitely would have gone with the smaller LED version myself. lighter weight, stays put, brighter beam. and painted the edges metallic red

    • psyonn says:

      I had the same thought! Was not crazy about the flashlight on the hand (where do you even find a flashlight that large these day?) But the costume is great, and much better than an overpriced store-bought piece of cr@$*&@

    • UnicornMaster says:

      yeah, i’m actually going to make my costume just like that one… screw Target.

  2. daveinva says:

    It says something about me that I though that homemade costume was far cooler than the mass-produced one (LOVE the idea of the sticky light for Iron Man, although obviously it should be secured differently ;-).

    I admit, I discriminate against lazy trick-or-treaters wearing store-bought masks and stuff, or more precisely, I discriminate *in favor* of the kids who wear a creative costume– they always get a little extra candy in their bowl for the effort (or the effort on the part of their parents).

    • Djwei says:

      I hope the kids in your neighborhood don’t carry around bowls, they would tire quite easily in comparison to a pillowcase.

    • whatdoyoucare says:

      Glad I’m not the only one who favors homemade costumes and the huge amount of creativity and effort it requires. I always give a little extra to those kids too. I make sure to tell the parents how great the kids look too.

  3. caradrake says:

    Honestly, that costume doesn’t look that much different from the expensive but cheaply made, wear-once-and-they’re-trash costumes that are sold in stores. I wish I could sew.

  4. phineas gage says:

    We made similar “robot” costume for our son last year with a spray painted box, old circuit boards, blinking x-mas lights and dryer vent arms. He got more attention and compliments from everyone we saw than any kid in a plastic mask. F Target.

  5. Verucalise (Est.February2008) says:

    SHE-RA!!!!!!! I love you Miss Northrup–you just made my friggin’ day. Off to watch old She-ra and He-man now….

  6. xamarshahx says:

    so out of touch with the recession….

  7. Murph1908 says:

    Best costume I have ever seen was a store bought costume.

    Bear with me a minute.

    The toddlers were coming by with Sesame Street full body costumes that were cute on them. Later that night, a 15 or 16 year old kid came by with an Elmo one on. It covered his head and went down over his shoulders a bit. He was shirtless otherwise, and it was hilarious.

    I usually discriminate against the high schoolers (especially those who don’t dress up), but this guy got a handfull of candy.

    • Doubts42 says:

      Yeah i keep a big bowl of candy for the kids, and a garden hose with sprayer for the teenagers with no costumes. The one exception i made was for a lone teenager in an A&F shirt and a pair of jeans. i asked him what he was supposed to be 9with the garden hose behind my back ready to go. he answered “America’s apathetic youth.”. Got a big handful of candy for that one.

      • exit322 says:

        Yeah, when I had to take my 7-year old brother around T&Ting (I was 15), I dressed up as “someone who cares.” I’d have gotten candy, but I wasn’t going to carry a pillowcase around town at 15.

    • MongoAngryMongoSmash says:

      Was he dressed up as a pedophile?

      I had a friend who did the same thing, when he was in high school. He bought a kid’s costume that was too small and wore it with his stomach and below his knees hanging out. He got sent home because he said he was dressed up as a pedophile. LOL.

    • cash_da_pibble says:

      I helped my BIL with a child’s jumpsuit Dog costume he got at 60% off.
      He bough a pair, just in case.
      I cut both, attached suspenders to the bottom half, and hemmed the bottom edge of the top.
      It was hilarious- skin tight, cartoony and utterly ridiculous! It totally helped he has cartoon-shoes slippers.

      If only I could find pictures.

  8. deathbecomesme says:

    I would have totally rocked that Iron Man costume when I was 10yo. Thats pretty awesome lol

  9. ArcanaJ says:

    Looks like it’s Target vs. the Instructables crowd. Personally, I’ll take the latter: http://www.instructables.com/halloween/?tab=kid_costumes

  10. Toffeemama is looking for a few good Otters says:

    Yeah, that Target ad seems a little out of touch to me. Then again, I think a lot of families have that “keeping up” mentality, and may not want to seem cheap. Personally, everyone who knows me knows that I’m cheap, so my kids will have to deal with it.

    I can’t sew worth a damn(not yet, anyway), so I tend to make costumes out of “found” things. My 2 year old got a tutu and tights outfit for her birthday, so I got a pair or wings and a tiara. A wooden star shape attached to a dowel, some paint, glitter, and ribbons, and BAM! Instant fairy princess!

    • UCLAri: Allergy Sufferer says:

      Are you cheap or frugal?

      Cheap makes you sound like miserly- not a good trait.

      Frugal makes you sound like you spend wisely- a good trait.

      • Toffeemama is looking for a few good Otters says:

        Whichever you prefer… I just say it like it is :)

        We’d like to dress my daughter as Ponyo for an anime convention next month, but we’re still trying to decide how to do it. I’m not sewing, so it looks like we’ll have to buy a dress that resembles the character’s, and bloomers, and hope people get the reference.

        • parv says:

          How about just go for pre-limbs stage?

          • parv says:

            Sorry, should have asked or mentioned a suitable age range in previous reply.

          • Toffeemama is looking for a few good Otters says:

            Well, she’s 2, so she’s perfect for the human version. I’m working on teaching her to say “ham”. I also have a 3 month old daughter, so if I can find(or possibly sew) a red-orange sleeper, I can make her into a Ponyo-goldfish.

            • roguemarvel says:

              The two year old costume would probably be much harder to sew as a novice, but sewing a red-orange sleeper to decorate shouldn’t be too hard. one of the things you can do is look at any existing sleepers she has and try copying. look at the seam lines and try to copy the pattern that way and sew it up the same. I always suggest making a muslin mock before cutting the good fabric you bought so you can double check the size and fit.

              I used to cosplay and have a lot of friends who still do it and its amazing to see what our sewing skill level was when we all started (I have costumes that are really just two pieces of fabric sewn up the side with some furnishes) and were our skill is now. Most start of just using basic store bought patterns and modifying slightly. You could probably find a pattern that looks smiler to ponyo’s dress then you can get a fabric that matches, but if you don’t feel comfortable doing that just start with the sleeper/groper costume for your little one

    • pecan 3.14159265 says:

      Ahh, fairy princess – one of the best fallback costumes any girl can have. Inexpensive, easy to modify (fairy, fairy princess, then princess), and some elements can be used for regular clothing.

  11. UCLAri: Allergy Sufferer says:

    Dare I say it? Target is perfectly in touch with the millions of shoppers who will not want their kids to be made fun of around Halloween / want to keep up with the Joneses.

    I think it’s more likely that it’s Consumerist and its army of commenters (yours truly included) who are out of touch with how most Americans roll. The fact is, this ad will probably scream to a lot of parents, “OMG YOUR KID NEEDS TO LOOK GOOD FOR 3 HOURS THIS YEAR.” Either that or some kids will see it and think, “Mom-made costumes are dumb. I want the official Iron Man costume with official light up chest and official repulsor gloves. It’s all official!”

    • Kavatar says:

      Seriously. Being a blog called “The Consumerist”, I would expect less people to be surprised/appalled at an ad that encourages consumerism.

      • savvy9999 says:

        I have never got the sense that Consumerist is about “consuming” without analysis or reasoning; it’s about having all available information and making good choices with that info. Point here is, Target is mocking one valid choice (the cheaper homemade costume) over it’s own (profitable for them) choice. It’s a free country, they can do that, they did do that, and we’re talking about it.

        Gold4U is also promoting “consuming” its services, but it doesn’t mean it’s a good choice or deal for knowledgeable Consumerists (or anyone, as it were).

    • pecan 3.14159265 says:

      I agree. This commercial is pretty in touch with people ….but also, I’m not a crafty person and have very little talent for sewing, gluing, etc. if I couldn’t put together a decent costume, I’d rather just buy one. I don’t want to send my hypothetical child out in a half-assed costume, just like my hypothetical child would resent wearing one. I think a lot of people are probably like this, and have been in the past few decades as basic skills like sewing and cooking have been deemed less necessary for children to learn. I have no idea how to sew, and it impressed me that some of my friends did.

      • Toffeemama is looking for a few good Otters says:

        It doesn’t have to be “half-assed” if you’ve put some thought into it, even if you don’t sew. My mom made plenty of costumes for me and my sisters, and I’ve never seen her sew anything. It just requires a little foresight, and the ability to figure out what you need.

        One year, my whole family dressed as scarecrows. We already had flannel shirts, overalls, etc. All we needed to buy was some straw hats, face paint, and more straw.

      • catastrophegirl chooses not to fly says:

        the goodwill near me sells costumes and many of them are actually last year’s homemade costume that doesn’t fit any more. you could always shop at a store far enough from home that you won’t accidentally trick or treat at the house of the person who made it and then pretend you’re the awesome sewing mom.

      • jefeloco says:

        As a kid growing up in the UofU “village”, I always had to wear rag-tag costumes made by yours truly. My mom was a single mother of three, going to school full time while working a part time job (when she could) just to make ends meet. We had no room for store bought costumes and she didn’t have time to help me so most of my costumes were rather weak. I dreamed of getting store bought costumes until I could actually afford one, they suck.

        Until I got into the >$100 dollar costumes, they all were cheaply made of thin, poorly dyed materials. My wife and I now piece together costumes from wherever we can find the right stuff.

  12. Kavatar says:

    Out of touch? This is the most realistic commercial I’ve seen in a while. While we can appreciate the cleverness/cuteness of that homemade Iron Man, what kid is ever going to be happy at having to wear that instead of the store bought costume?

    • indeeme says:

      My kid would be thrilled wearing that. We start planning costumes months in advance. It’s an exciting yearly family project that began when he was two. He was dressed in a sailor suit and pea-coat, while we pulled him around in his wagon decorated with cardboard to look like a paddle-boat, with working paddle-wheel, strung with white lights. Last year’s Wall-e costume was played with for two weeks before the black-painted coffee cans fell out of his cardboard treads. This year, it will be Gary the Gadget guy, and while his lab coat will be store bought, the penguin outfit underneath is going to require learning to sew. Stephen Colbert, though, was by far the easiest. And yes, it was his own idea.

      • pecan 3.14159265 says:

        Did your kid give a Tip of the Hat/Wag of the Finger to people who gave him Snickers and their evil counterpart, generic taffy?

    • Galium says:

      You must know much about Halloween. Of all the holidays it is the one that actively most children oriented. Christmas children say what they want and the only participation is opening the presents. Thanksgiving, Easter, etc. are mostly parents do everything and children just stand by and watch. Halloween, especially if the parent child works on their own costume is mostly child participation. The children are the one who have to walk the streets, go and knock on doors, say the time honored trick or treat, be polite and say thank you. Children do all the work; it is not handed to them like all the other holidays. My children never wore a store bought costume. They made or when real young with our help, made their own costume. They planed what they wanted to be and then had to make it a reality. Their imagination had a little bit more of an exercise than picking off the rack. Some costume where better than others, it never made any difference it was their creation. You do not need to be able to sew, it sometimes helps, but there are many ways and many costumes that need no sewing.

      • veritybrown says:

        Galium makes some really good points here. Halloween really is pretty much the only holiday kids have any real control over. Even Christmas, which is largely geared toward children, is organized and run by grownups. From the time I was old enough to come up with my own costumes (age 5 or 6), I put an enormous amount of creative energy into planning and making them from “found” things. Sending kids (and parents) the message that a homemade costume is worthless is a big fat ethical FAIL on the part of Target, especially in this economy, with many parents not able to afford store-bought costumes as they might have in the past.

      • Kavatar says:

        You’re comparing a kid actively participating in making a costume to a mom dressing the kid up in something she made. Those are two totally different experiences.

  13. Spaceman Bill Leah says:

    I have to say, the year my mom dressed me and my sisters like diapers, wipes and baby powder, I probably would have killed for a costume from Target.

  14. MaxH42 thinks RecordStoreToughGuy got a raw deal says:

    Yeah, this was a great idea for a costume, and so a crappy commercial. The flashlight had a bright LED and would have looked pretty good if the kid held his hand out palm down like Stark does, instead of palm up, showing the straps. They made the sleeves way too short so it would look like it was poorly fitted, despite the nice job on the yellow and red together on the gloves and the sleeves. The chest light should have been brighter…guess what? An under-counter LED stick-on light would probably have cost about as much as that dome light, and looked 100x better. Anyone who had the idea for the stick-on light should have thought of that.

    Yeah, I would have given this kid a double handful of candy for the creative costume, even with the dome light.

  15. TBGBoodler says:

    That mom’s Iron Man costume rocks! My kids wouldn’t be caught dead in a store-bought costume. Every year it’s a challenge of creativity. And we don’t sew at all.

    Let’s see… we’ve had a black cat (black sweatsuit, felt triangles on a hairband for ears–the highlight was the coathanger-stuffed-sock tail), bumble bee (same black sweatsuit this time with yellow tape, pipe-cleaner antennae and the tail became a stinger), the Pillsbury Doughboy (white sweatsuit, logo cut from can of biscuits on the front, chef’s hat), Big Boy (thrift shop overalls sponge-painted red checks and lots of hair gel for that special swoop)… list goes on and on.

  16. mandy_Reeves says:

    I loooove home made costumes!!! I remember alot of girls in the neighborhood, putting on streaks of their mom’s or older sisters make up and teasing out their hair and spraying it with colored hair spray…then wearing like denim shorts and spandex and safety pins on our shirts…Punk Rockers!!!! yay! My one friend was Tina Turner one year…she used her moms spandex tank top for a dress and fishnet stockings from dance class…her mom helped tease out her air all spiky like Tina circa 1984-85( whats love got to do with it era) and used brown face paint…so hilarious!!! Especially because we were 7

  17. aloria says:

    Consumerist, have you spoken to any young kids lately? While I am sure there are a handful that love and are proud of their mom-made costumes (probably most offspring of Consumerist readers,) most would be mortified that they didn’t get a store bought costume like the rest of their friends. They generally don’t care about which is more creative, they want not to be “different.”

    I think that Iron Man costume is cool and it’s probably something I’d wear, but kids have an entirely different set of motivations than grown ups do.

    • veritybrown says:

      If all the kids you know “need” store-bought costumes to feel like they “fit in,” then I sincerely hope I don’t live anywhere near you. Thankfully, I’ve never lived anywhere in this country where homemade costumes didn’t trump store-bought costumes every time. A homemade costume means that you are creative enough and your parents actually care enough about you to come up with something better than the over-priced, cheaply-made stuff sold in stores.

  18. HalOfBorg says:

    1) Cute commercial.
    2) Making fun of home-made costumes – bad.
    3) Designing a cool home-made costume, but building it badly, bad.

    I sympathize with the kid, I would prefer the good looking IM costume.

    My halloween porch costume has a rotting corpse masking under a modded glow in the dark hockey mask, old work clothes under a red paint spattered sheet crudely cut in the shape of an apron. I like it.

    http://i648.photobucket.com/albums/uu201/HalOfBorg/HalloweenPorch20041.jpg

    No apron in that pic, and I had to set up at last minute so I only had time to get out a few items.

    • nybiker says:

      Are you planning to answer the door like that? I imagine that a parent or two, but no kid, might keel over from shock.

  19. mandy_Reeves says:

    Oh I got one more!!! My brother’s friend wanted to be Michael Jackson for Halloween 1984. So his mom strapped two big card board panels to him and covered it in glitter….it was like te lamest home made costume ever. She made up for it with the actual trick or treating costume though…He wore a garbage bag with leaves stapled to the top and outsides and the inside was stuffed with paper i think…he was a bag of leaves

  20. Zydia says:

    my favorite homemade costume was when I saw some parents had dressed their toddler like benjamin button.

  21. EJ25T says:

    “I make my own at home…”

    Sure, it’s a bit keeping-up-with-the-Joneses, but the whole point of the ad is to “Target” parent’s fears of disappointing their kids on Halloween.

    I mean, how many of us remember the kids that wanted to be California Rasins and ended up wearing lawn and leaf bags to trick-or-treat?

    In hindsight, not quite as bad as a store-bought plastic smock with a character’s name on it(“why would Alf wear a shirt with his own name on it?”), but still…

  22. tchann says:

    Only once did I ever wear a store-bought costume for Halloween, and even then it was one we’d borrowed from a friend of the family. My mother always made me my costumes from scratch, until I was old enough to help out and start making them myself. Even now, as a LARPer, I still hold true to that. :)

    There’s one kid in my neighborhood who goes all out on their costume every year – two years ago they were a fortune telling arcade machine, complete with crystal ball and arcade box. Last year they were a jukebox, with accompanying music selection buttons. I can’t wait to see what they come up with this year. :D

    So, screw Target. Long live creativity!

  23. Simon Barsinister says:

    That is a great Iron Man costume! I love it.
    Oh, and I hate you Target for making people feel bad about DIY.

  24. parv says:

    Reminds me of “Gundam Astray Red Frame” cosplayer: http://www.flickr.com/photos/bitteralmonds/4552533649/in/set-72157605957987361/

  25. AI says:

    Yes, because a plastic mask with tiny eye holes and a plastic tunic are much better. At least that’s what store bought Halloween costumes were in my day. The plastic tunics usually weren’t even made to look like part of the costume, they mostly featured montages of the show’s characters. Because Optimus Prime totally had a painting of the Transformers doing battle air brushed on his chest.

  26. ElizabethD says:

    As a mom who made (with the kids’ participation) tons of really great, simple, creative costumes from thrift-store stuff, I am offended by this! Love the homemade costume shown.

  27. Outrun1986 says:

    When I was in grade school most people had home made costumes. Having a store bought costume was a lesser, considering in the 80’s a store bought costume pretty much meant a piece of plastic with some character on it and a cheap mask that the kids didn’t actually wear. You were truly jealous of the kid’s mom’s who could sew, they came up with some really amazing stuff.

  28. pdj79 says:

    Sorry, I think you guys are taking it way too seriously. I won’t buy a costume for Target anyway, but I laughed quite a bit at this commercial. I remember my mom making me some pretty craptastic costumes back in the day and this reminded me of that. I especially remember getting made fun of by my friends for my homemade E.T. costume that was little more than a brown leaf bag filled with tissue paper to fatten it up and the chest portion painted red and a flashlight taped to my chest so it would shine through and make it look like his glowing heart. I looked like a walking pile of glowing poop. Yes, looking back on it now that is awesome….but back then, I got the picked on something fierce for being poor. Ah, repressed childhood memories.

  29. ichiban1081 says:

    I actually thought that was a creative and cool costume. Better than my mom throwing a sheet over me and cutting out 2 holes for eyes and tell me I’m a ghost.

  30. JulesNoctambule says:

    One of the best costumes I’ve ever seen was ‘Barbie doll in the box’. The girl wearing it made it herself; she stapled some of her outgrown clothes to a large piece of pink-painted cardboard, then cut out areas to slip her arms through, put on a blonde wig and a frilly pink dress, and ta-da! Big handful of candy for that one.

  31. erratapage says:

    Keeping up with the Jones’ mentality in this case would mean sewing an amazing costume which would be of amazing quality and amazing creativity. Think Martha Stewart.

    Store bought costumes are for kids who don’t have parents who simply can’t do Martha Stewart. They won’t get made fun of, and they’ll get a costume.

    It’s a shame that there isn’t room for the less dedicated/inspired/monied to make their own stuff. Societally, we have some work to do if this Mom’s costume is going to compete with Target’s. Personally, I think it rocks.

  32. krom says:

    I don’t know many kids who get disappointed by Mom’s costume the way that kid does. Maybe they will after they see this ad.

    I start to wonder if the increase in depression among Americans is the result of the “life sucks, buy a Big Mac to make it better” advertising message making us all hate life.

    • kataisa says:

      I don’t know many kids who get disappointed by Mom’s costume the way that kid does. Maybe they will after they see this ad.

      I start to wonder if the increase in depression among Americans is the result of the “life sucks, buy a Big Mac to make it better” advertising message making us all hate life.

      Bingo!

  33. ellmar says:

    Target is really working my very last nerve.

  34. kataisa says:

    Homemade costumes are the best costumes.

    My favorite Halloween memories are of the great homemade costumes my parents made for us. We were so thrilled with them and proud to wear them. I loved it so much I wore it for a few Halloweens.

    My first store-bought costume was made out of cheap plastic that barely kept me warm in the cold October night and a mask I could barely breathe through and had to take off periodically because the plastic rubbed my face too hard and made it hurt. Eventually the elastic band broke and I couldn’t wear the mask. I wore it one time.

  35. snowmentality says:

    I don’t remember wearing a storebought, packaged Halloween costume ever in my life (my trick-or-treating years were mid-80s to early 90s). Half the fun of Halloween was making a neat costume out of existing clothes, found household objects, and some paint. My mom can sew, and would stitch up a piece here and there when we needed it, but she let us do as much as we could by ourselves. Sure, the space-girl costume I made at age 7 looked like a 7-year-old made it. But I had so much fun doing it. And I got just as much candy.

    Also my parents took us out trick-or-treating when it was DARK, dammit. What’s the fun of trick-or-treating while it’s still light out?

    Kids these days, get off my lawn, you young whippersnappers, and that noise you call music. *shakes cane*

  36. pegasi says:

    In this economy making fun of home-made costumes was probably the biggest turn-off Target could’ve done. Even the super cheap costumes, the ones that fall apart with the one use, are 15 bucks, and a lot of parents, especially ones with multiple kids, just can’t afford that, especially after more than one year of depressed economic times.

    I’d rather go with a home-made costume and buy better candy than the off-brands, which taste terrible.

  37. Good Cop Baby Cop says:

    A store selling those “couture” costumes by Simon Doonan has no room to talk about shitty costumes.

  38. chaosnoise says:

    Dear Target,

    Sorry I couldn’t find these lame plastic costumes you advertise. There’s too much Christmas stuff in the way. Good thing my mom can sew.

  39. mcpeepants says:

    screw you target, that thing is awesome

  40. bigd738778 says:

    Love the commercial. I have been bankrupt, lost everything and have health problems but my sense of humor is still intact. I know the Consumerist doesn’t like Target but I do and continue to shop there to this day. Oh and screw Walmart.

  41. MarvinMar says:

    Reminds me of the Eddie Murphy home made McDonald’s burger.
    http://www.youtube.com/watch?v=3s-CvY49wVY

  42. Whiskey Tango Foxtrot says:

    I think that’s a fantastic home-made costume. My Mom as a whiz with her sewing machine and whipped out amazing costumes for me and my friend and the neatest thing was, you could guarantee nobody else would be wearing your costume because it wasn’t mass produced and on sale at Wallyworld.

  43. greenlily says:

    That costume is either super win or super fail, depending on what the other kids in school are wearing. If this little guy is the only person wearing a homemade costume? Yeah, it’s not such a great costume. But if that’s what your family can afford, that’s what you wear, you know?

    (My Halloween costumes were all pretty straightforward kid-in-adult-clothes concepts–witch, gypsy, princess, etc–but my mom didn’t believe in little girls wearing makeup even for costumes, so of course I was convinced she was the Meanest Mommy In The World because all the OTHER little girls got to wear lipstick and eyeshadow for their Halloween costumes. Mind you, my mom also didn’t believe in encouraging people to eat sugar, so we were the house that handed out stickers, pennies, sugar-free gum, and unsharpened yellow pencils. I am not making this up.)

  44. SGT. E. G. ROCK says:

    * Halloween like ever other Holiday, has been commercialized…
    * I saw this commercial for the first time yesterday,
    and even though my son ( now 13 ) doesn’t do much ‘trick or treating” .
    *We both looked at each other and said, “”Cool Costume !””
    *Neither of us liked the “plastic faced” – use once crappy store bought one !
    *What is wrong with a parent and child putting some effort into creating a UNIQUE piece of creativity ?
    *Does it always have to be about who can AFFORD to just go out and BUY a new costume every year ?
    *This type of advertising only tells kids that they don’t need to use their own skills and brains, or that doing a project like this with MoM is stupid and can only yield “crappy results” !

    TARGET you FAILED big time on this one !!!! *
    ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

  45. mandys08 says:

    Making most most costumes from scratch (pattern, fabric etc) cost a lot more than the cheap chinese crap you can buy at Target and those Halloween stores. They also fit better, last longer, and take lots of time.