This might be some kind of record. Only a few days after The Gap unleashed its spare new logo to a rousing chorus of boos, the clothing retailer has backtracked and ditched the updated branding entirely.
This morning, Gap.com, where the new logo had made its debut last week, had returned to the good ol’ logo we’ve associated with the company for decades.
In a statement on its Facebook page, which had never updated its logo, Gap wrote:
We’ve heard loud and clear that you don’t like the new logo. We’ve learned a lot from the feedback. We only want what’s best for the brand and our customers.
Unfortunately, this means that Consumerist’s Tax Cat will now have to go back to his old logo.