The marketing geniuses at The Gap seem to have fiddled around with Photoshop for a few minutes and designed a new company logo that’s as bland and uninteresting as jeans and a black t-shirt. It’s not ugly, but it’s not memorable or creative, either. What were they thinking?
No one knows. According to AdAge, the logo change came without fanfare and the company hasn’t commented on it publicly. It’s probably just as well, because no one seems to like the new design. AdAge sums it up:
Of course a brand is more than a logo, but as far as logos go, Gap’s is an icon. Across the internet detractors have been picking apart the new look, with the most common sentiment being that it looks like something a child created using a clip-art gallery.
Don’t be ridiculous. No, today’s children have much more talent and design savvy than that.
While Gap remains silent, a parody Twitter account has appeared to fill the, er, gap. Unlike the parody BP account, it doesn’t have more followers than the real company–but at least it tries to give the boring lump of Helvetica some personality.