18 months ago SunChips launched a new 100% biodegradable bag that, because of a unique molecular structure, sounds like a freakin’ lawnmower when you opened. After a drop in sales and a rise in consumers hating it, FritoLay is discontinuing the bags and retooling. Here is what one sounds like:
If enough people stop buying a product and complain about it, they can force a manufacturer to stop making it or to change it.
Frito-Lay sends noisy, ‘green’ SunChips bag to the dump [USA Today] (Thanks to GitEmSteveDave!)
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I took one of these bags to a rock concert. I got a place quite far in the back, so I thought I could savor my new comestible in relative peace.
Needless to say, when my fingernail was nearly touching the bag, a sudden roar started bursting from the package. The band stopped playing and suddently, two thousand eyepairs were fixed on me and my SunChips bag.
I opened the bag.
The resulting soundwave moved, faster than light, into the stage where it fed into the band’s microphone and CAST OUT a voice of a million decibels that ripped a hole in the dark matter, opening a straight passage FROM HELL to ours. Gods turned their face to the sound and massive streams of blood flew from ears and noses. The creatures of hell and all the Gods screamed a terrible wail.
But the wail was not as loud as the bag.
http://www.facebook.com/#!/SunChips
“There have been some questions about our compostable bag, so we wanted to set your minds at ease. The compostable bag isn’t going away. We’re committed to renewable packaging solutions and will continue to use 100% compostable packaging on specially-marked Original flavor SunChips® snacks. In the meantime we’re busy working on the next-generation bag that addresses consumer feedback, so stay tuned.”
So they say they have NOT yet changed bags but are looking towards creating a new back to “address feedback”.
Are these the same people who complain about the sun giving them too much vitamin D? Canada being too kind? Lube being too slippery? Seriously, get an effing life. It’s a chip bag.
I’m going out on a limb to say all chip bags are loud and annoying; so why bother?
It’s gotta be fewer than 1% of Sun Chips consumers who actually compost to begin with, making this a gimmick and a misstep by FLNA.
I actually liked the sound – the soft crinkliness of other chip bags makes my skin crawl for some reason.
I’m happy for the change back to the old bag, it made the 5 finger discount nigh impossible.