Some might look at the KFC Double Down — aka the bacon and cheese sandwich with fried chicken “buns” — and say “a moment on the lips, a lifetime on the hips.” But the fried chicken chain is hoping you’ll associate the sandwich with the rear ends of young college women.
Campaign participants march across campus in “Double Down” branded t-shirts and red sweatpants with the logo on the backside. KFC calls it, “Gluteus Ad Maximus: Enlisting female undergrads as human billboards to tempt fellow students.
Some call the guerilla campaign “sexist,” while others say it’s all in good fun. It just makes me feel old.