As we recently reported, KFC (nee Kentucky Fried Chicken) has a bit of an image problem these days. So how does the company want to get its name back in the public consciousness? By advertising where your dog pees.
To promote their Fiery Grilled Wings, KFC has approached a handful of hard-up cities with the idea of exchanging cash for advertising space on the municipalities’ fire hydrants and extinguishers.
KFC proposed the idea to four different locales — Buffalo, NY; San Angelo, TX, Brazil, IN; Cleveland, OH — but only the Indiana town accepted the offer.
However, Buffalo, birthplace of the spicy wing, is having second thoughts about turning down the deal. The city is now considering a compromise. It’s proposing that KFC purchase give Buffalo $2,500 to buy 100 new fire extinguishers, all of which would be emblazoned with the Fiery Wings logo.
Some in the Buffalo city government aren’t too thrilled with the idea.
“We would be endorsing KFC’s wings for what amounts to chicken feed,” said the City Council Finance Committee Chairman.
“There’s the tackiness factor,” adds another Council Member. “You’re promoting a product on safety equipment.”
Fire chief asks Council to OK use of KFC logo in exchange for funds [BuffaloNews.com]