Buy The Two-Pack And Save -$.53!

Jared spotted this dubious deal at his local Walmart. You can get a bottle of Old Spice high endurance body wash for $2.97, or the two-pack for $6.47. There should be a bulk discount, right? Nope, you’ll actually pay $.53 more if you buy the bundle instead of the two individually. Hey, that plastic wrap is really, um, convenient, and there’s a convenience premium. Yeah, that’s the ticket.

But looking closely at the rollback sign, you can see that the individual ones were once $3.50. So the singles are on sale, but the doubles are not. Which is why it always pays to check your unit pricing, because there are a number of occasions where “bulker” won’t always be better.

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  1. SkokieGuy says:

    And the wrapper is wrong. Shouldn’t it be 6 times [3 x 2 bottles] the clean?

    How dare they get the math of meaningless claims wrong!

  2. pine22 says:

    if you look closely at the rollback thingy, it says the single ones were $3.50

  3. pecan 3.14159265 says:

    The rollback sticker says “WAS $3.50″ so the individual bottles are on sale, making buying two of them cheaper than buying the pack, which is not on sale. If the individual bottles weren’t on sale, it would be cheaper to buy the two-pack.

    This is pretty common. I was at the grocery store last week and a package of rice in a smaller size was on sale, while the larger package wasn’t – it was cheaper to buy two smaller packs (which put the quantity over the single, larger pack) than to buy the one larger pack because it wasn’t on sale.

    • Gramin says:

      Fail OP. Fail Consumerist. But it’s Wal-Mart and we all know how Consumerist loves to attack them.

    • Gramin says:

      And to your point about the grocery store, completely true. I always compare the prices at the grocery store because it’s very common to find smaller sizes discounted to the point where you can buy 2 small and get equal to/more quantity of the larger size but at a cheaper price. Maybe OP is new to this whole shopping thing. It’s a strange activity and one that requires practice and some sharp mental skills.

    • RandomHookup says:

      Isn’t a Wal-Mart rollback a price reduction (meaning the price isn’t scheduled to go up next week) rather than a sale price? If it is, then a smart retailer would catch that there are multipacks that also need to be repriced.

      • Nigerian prince looking for business partner says:

        Couldn’t there be inventory situations where a store would want to give incentives get rid of the single pack item?

      • dudski says:

        No, rollbacks are temporary. Could be a week, could be a year, but eventually they do revert to the listed “was” price.

        • RandomHookup says:

          But that’s not really a “sale price”…that’s just a lower regular price. They are saying “we’ve rolled back the price…we’ll change it in the future, sometime”.

  4. Michaela says:

    This is why I carry a calculator with me at all times. This mistake is obvious, but some are sneakier.

    • Gramin says:

      It’s not a mistake at all. The single bottle is on sale, hence the rollback price.

    • DanGarion says:

      You really think they are being sneaky? It’s the consumers responsibility to determine if the price is a deal or not. All they are doing is posting prices.

  5. Scuba Steve says:

    I’ve actually found this a lot at walmart.

    4 cans of soda: $1 special
    12 Cans of the same soda: $4.53

    of course they don’t put the 4 can special near the 12 packs, they’re “impulse” buys near the front.

    If I see them after I get my 12 pack, I’ll switch out the 12 pack and leave it next to the stack of the 4 packs.

  6. jaredwilliams says:

    Haha I saw that a few weeks ago.

  7. aloria says:

    Wow.

    Pricing discrepancy.

    Hilarious.

  8. ellmar says:

    3X = XXX (=/=) “clean”

  9. laughingisfree says:

    What is so wrong about this that this had to be posted? Obviously the single bottles of bodywash is on sale and not the twin pack. I saw this same thing when I was buying bodywash, the thing is my Wal-mart had a surplus of the singles and only a handful of the twin pack. I grabbed the singles with the free bonus travel size bodywash. No big deal.

  10. EarthAngel says:
  11. JoeTaxpayer says:

    I was at a store that sold dinner plate. $4.99 ea. $19.99 for 4. I still laugh at that.

  12. CapZap says:

    WalMart’s gross sales were down last quarter but profits were up. Now you know why.

  13. kabloink says:

    This isn’t as bad as the bonus packages that give you 25% more free for only 25% more cost. Which seems to be the normal practice at places like Walmart.