Imagine if you will that you are standing before four doorways, each of which could magically improve one facet of your life — wealth, waistline, IQ, youth. You can only go through one doorway; which one do you choose?
That was the question at the heart of a recent AdWeek/Harris Poll that found — perhaps not surprisingly — that the highest percentage (43%) of Americans would choose to be richer over the other options if given the opportunity.
That percentage was more than double the number for the second-place result, thinner. Only 21% of respondents opted to trim their girth. Brains came in a distant third, with 14% choosing to be smarter. That choice edged out younger’s 12%. Bringing up the rear were the remainder of respondents who said they would rather not change any of these.
Of course, we decided to ask Consumerist readers the same question just to see if we get the same result. So please, take a second to vote in the poll and then opine away in the comments.








I am dumb, fat, stupid and poor. I believe I need all five doors to combine into one. Wait..is it four doors…
I have a masters degree, weigh 140 lbs, and am 27 years old. So… richer it is I guess.
I love how so many people say they would rather be richer because then they can buy a trainer to be thinner, get surgery to look younger and then there is buying an education.
Seriously? If you were lazy enough to get fat and allowed yourself to become lazy and fat then what makes you think buying an education is going to help?
You might as well as opt for the smartness. This way you can be smart enough to make sufficient money, learn how to keep your body and health in great shape, and with your intelligence you will not be worried about your looks to others because you will be smart enough not to care. Or know how to look young without plastic surgery.
Money I can make, I’d never want to be 21 again, I’m already smarter than average and it doesn’t make me happy. Since there isn’t an option for taller or cured, thinner is something I can’t seem to achieve on my own. So.
I have fought with my weight all my life, gaining it even as a child despite year-round swim team to go with basketball, baseball and soccer youth leagues AND biking 7 miles a day after school to my parent’s businesses to work in the evening.
Richer. I’m already young, and with strong finances, I won’t need the rest.
not younger but able to go back to when i was younger, id kick my own ass over some of the things i did.
I’d choose smarter. Every comment I’ve read deals with the choice affecting just themselves in an immediate fashion.
I’d rather be smarter so that, yes, I could become richer…but also enhance the social life. I would know/understand more things so that I may be more open/social to clients, customers, friends, etc. My network would so much more diverse. That, to me, is what’s most valuable.
Richer… hands down.
Richer, easily. I can buy my way thinner with lypo, i can pay to go to college to get smarter, can’t make myself younger but i can afford things thatll help me feel/look younger.
I love how most of the commenters are all, “Well, I’m way smarter than average, so…”
I didn’t know the Consumerist was headquarted at Lake Woebegone.
Richer can get me thinner (and maybe even a little sumthin sumthin with the trainer), smarter (well at least more higher education and mind-expanding travel), and plastic surgery or whatever to look younger.
My wish is to have tomorrows newspaper today. Stocks, Sports scores, horse races, and lotteries. Imagine what you could do with just 1 paper.
If I were smarter, I could become richer – I can become thinner by working out and eating right and I don’t care about being younger.
I say richer because I would be able to get out of this cubicle and do the things I love (rock hound, fish, camp), which would make me thinner and look younger. I would also be able to read more and perhaps return to school, which, while not increasing my IQ, would increase my knowledge.
Too bad “keeping a full head of hair” isn’t on the list… Of all the things that have come and gone, I miss my hair the most.