Continental and United Airlines won’t officially join to form their airline Voltron for several months, but yesterday they released this image of how the branding on their planes will work once the merger is complete.
Continental’s current globe logo appears on the plane’s tail and the color scheme being used is Continental’s blue and gold. Meanwhile, United’s name appears on the sides of the plane.
The two airlines released a joint statement about their decision:
Both airlines have earned strong brand recognition in one of the world’s most visible and highly competitive businesses… The new visual identity builds upon the significant value of each airline’s current brand, while advancing the combined airline’s future brand image.
I wonder if Continental feels like the kid whose mom forces him to take his stepdad’s last name…
United/Continental unveil merged branding [ATWonline.com]