In an attempt to spread their retail footprint even further, Redbox has made a deal with pharmacy chain CVS to begin rolling out their video rental kiosks at stores across the country.
Between now and the end of the year, Redbox hopes to have kiosks in 700 of the 7,000+ CVS stores. More will be added in 2011.
While 700 kiosks isn’t a huge number compared to Redbox’s existing 23,000 kiosks, the CVS partnership gives the company significant room for expansion. CVS, the country’s second-largest pharmacy chain, is also hoping it will give customers a reason to visit their store — pick up a DVD and do some shopping while you’re there.
Is this a good partnership for both companies?