Burger King And Coca Cola Both Caught Badvertising In The UK

It hasn’t been a good week on the other side of the pond for Burger King or Coca Cola. The fast food company got a kick in the rear for misleading customers about the size of its chicken sandwich, while the cola giant is left having to tell little kids not to Google “2 girls 1 cup” after a failed Facebook campaign.

First off, there’s BK, who had to pull a TV ad for its Tendercrisp chicken sandwich because viewers complained the clip misled them into expecting a sandwich that was significantly larger than what they ended up with.

Not happy to merely go on anecdotal evidence, the Advertising Standards Authority went out and sampled the sandwich, only to find that the thickness and the overall height was “considerably less” than in the ad.

But they weren’t done yet:

We also examined the size of the burgers in the hands of an average-sized man and considered that they did not fill the hands to the same extent as the burger featured in the advert.

We concluded that the visuals in the advert were likely to mislead viewers as to the size and composition of the product.

Meanwhile, the folks at Coca Cola have some explaining to do after a Facebook promotion to push Dr. Pepper (which Coke distributes in the UK) ended up pointing people in the direction of one of the internet’s most infamous — and disgusting — videos.

The Facebook campaign used the accounts of users who signed up to post supposedly humorous status updates about the beverage. Alas, one of those messages was “I watched 2 Girls 1 Cup and felt hungry afterwards.”

If you don’t know what that is, then you’re all the better for it. Please, do not Google it.

Coca Cola has pulled the campaign and apologized to those who were offended.

Burger King advert ‘misled on size’ [BBC]

Coca-Cola apologizes for Dr. Pepper’s “2 Girls 1 Cup” Facebook snafu [Westword.com]

Comments

Edit Your Comment

  1. Darrone says:

    Oh THAT was the porn reference. I read like three articles about Coke and couldn’t figure what the phrase was. Anyway, kids have to learn what happens in backroom sex dungeons SOMETIME. Stop over parenting.

    • Pax says:

      It’s not just sex in that video. It’s … well, I won’t cost anyone their lunch by describing it in detail, but let’s just say … “coprophilia”, and let you look the word up yourself. Then put that together with the video title, and …

      … have a plastic bag handy. You’ll need it.

      • dreamfish says:

        As said about goatse, the following applies here too: once you see it, you can’t un-see it.

      • SunnyLea says:

        Yes, this isn’t even your averate backroom sex dungeon fare.

        This is one of those things, not unlike tub girl or goatse, that makes you rue the day Al Gore invented the internet.

        (Do I *have* to tell you not to Google those if you don’t want grossness? I’ll assume you can decide for yourself or at least look them up on wikipedia.)

      • bigTrue says:

        2 girls 1 cup is child’s fare. Well, hopefully not child’s fare, but it’s not even bad.

        google swap.avi and read the story behind it. I’ve still not gotten through the entire video. Basic backstory, a guy on something awful found a company in Brazil that, for a specified sum that wasn’t all that much, would make any porn you could think of. Said person put up a paypal donation link, waited a bit, got enough money and swap.avi was born. It involves ageplay, scat, vomit, and then you get into why it’s called swap.avi.

        It makes 2 girls 1 cup look like a walk in a park.

      • Verdant Pine Trees says:

        My husband still believes they injected soft serve ice cream in there.

  2. Applekid ┬──┬ ノ( ゜-゜ノ) says:

    Ha ha, that reminds me of a sticker I saw on a light post near my parent’s house.

    “Politics got you down? Lemonparty.org”

    Had to explain to my father the concept of “trolling”. It sort of turned out like the “birds and bees” talk, but in reverse.

    • smo0 says:

      Oh dear god… I’ve had the “talk” with my mother…. *sings* AWWWKWAAAARD.
      Having to explain internet shenanigans to your parents was never on my to-do list.

    • leastcmplicated says:

      son of a…. WHY do i let my curiosity get the best of me??? need. eyebleach.

      • AK47 - Now with longer screen name! says:

        I don’t know what bothers me more – - the fact that someone at Coca-Cola actually approved the use of the 2 Girls 1 Cup line, or the fact that WalletPop felt the need to skew this as “Coca-Cola Accused of Using Porn to Attract Children.” Hyperbole much?

    • chefboyardee says:

      we had a guy near us holding up a “tired of high gas prices? lemonparty.org!” sign outside a few local gas stations for a while (when i was living in newark, delaware). good times.

    • Fidget says:

      One of my friends is painting two lemon sharks with their teeth in a lemon for our kitchen. Basically, the apartment came with a horrible snoopy poster that the boyfriend is really attached to; I had intended to replace it with lemon party to see how long it would take to notice, but realized I don’t have the ovarian fortitude to ask the local Kinko’s to make me a lemonparty poster.

  3. leastcmplicated says:

    I dont even know how 2 girls 1 cup and dr pepper are related… and yea theres NOTHING humorous about that video *vomit*

    • notovny says:

      I suspect someone in Marketing asked for the name of a popular viral video to reference, got it suggested to him by some wag, and didn’t actually watch the video before adding the message to the queue.

    • The Marionette says:

      except how many times u fapped to it.

  4. brotheryang says:

    Thanks god i thought i was the only one who felt hungry after that. After all when you throw up everything you have eaten since you were a kid i suppose it would be natural to get hungry.

  5. GoSpursGo says:

    Two Girls 1 Cup was art. Pure art.

    • smo0 says:

      Tubgirl… goatse….

      • DingoAndTheBaby says:

        Ahhhh. Tubgirl. Where have you gone? I miss that picture. Wait…that sounds bad. I miss it because I try to show someone the definition of disgusting, and I can never find it. Damnation!

        • koalabare says:

          Are you serious? Because I typed tubgirl into Google Image Search and found many, many copies.

    • Applekid ┬──┬ ノ( ã‚œ-゜ノ) says:

      You can tell it’s art thanks to the fancy music. B)

  6. Blow a fuse? I can fix that... says:

    Oh, nice touch Coca Cola, combining internet memes – you basically rickrolled people, only with 2g1c instead…

    • stormbird says:

      The only way that could have been worse is if ‘Never Gonna give You Up’ was playing in the background. Man, I wish someone rickrolled that video.

  7. diasdiem says:

    Nevertheless, I must warn you that in future you should delete the words ‘crunchy frog’, and replace them with the legend ‘crunchy raw unboned real dead frog’, if you want to avoid prosecution.

  8. jerry101 says:

    I don’t see what the big deal is. The whole family gathers around to watch 2 girls 1 cup once a week around here.

    We’re so looking forward to the sequel, 3 girls 1 bowl.

    (note to the stupid-I’m kidding. We only watch once a month).

  9. HungryGal says:

    At least it wasn’t 1 guy 1 cup. That scarred me for LIFE. Do NOT watch it.

    The misleading tiny man hands thing sounds familiar- wasn’t there a similar story once about a cell phone manufacturer or something?

    • crunchberries says:

      I would rather watch a loop of 1 guy 1 cup for 24 hours before even going near 2 girls 1 cup with a ten foot pole. Coprophagia is something I expect to see my dog doing; seeing willing adult humans do it just pushes my squick button like nothing else.

    • cecilsaxon says:

      Damn you- damn you to heck- I think that was worse… eye bleach please…. please….

  10. SunnyLea says:

    That may be the dumbest advertising idea I’ve ever heard of.

    Why would Coke want to be associated with 2 girls 1 cup? Not even 2 girls 1 cup wants to be associated with 2 girls 1 cup!

    • wickedpixel says:

      they probably googled “internet memes” and didn’t bother to check out what they actually were

  11. sheriadoc says:

    Nevermind watching 2 girls, 1 cup, watch the REACTION videos. Dear lord, that stuff was hilarious.

  12. RvLeshrac says:

    Why in the nine hells can’t we have an advertising standards agency, again?

    • Sockatume says:

      The weird thing is, this isn’t a government body. It’s the advertising industry’s self-regulation group, which pretty much exists to keep the government from having any excuses to kick them up the arse. You’d think advertisers in the US would want something like that!

  13. FrugalFreak says:

    I wish we had a truth in Advertising board here in USA. It would promote truth in advertising and allow us to make better comparisons based on truth. Businesses have free rein here to mislead and it is legal on basis of we are pro-capitalism or bust.

  14. PupJet says:

    My favorite reaction vid to the 2g1c vid is when Family Guy hit it. LOL

  15. dolemite says:

    Lol funny, I know American advertisers do this all the time. For instance, when KFC came out with the “Snacker”, they show a guy gripping a sandwhich in his hand that looks like it could be filling. In reality, its a tiny chicken nugget on a tiny roll. I said “that guy must have smurf hands”.

  16. Mike H says:

    I used to travel a lot to the UK and Europe and I was always amazed at the difference between fast food between there and the US. Not so much the quality as that was pretty much the same but rather the portions. MickyD, BK, KFC and many other franchises use downsized portions smaller than the US but the cost is often much higher.

  17. zandar says:

    corpus emptor- or something like that.

    Invite the internets to provided unmoderated “humorous” comments about your product, you will pay dearly. hasn’t this lesson been learned yet?!?