Last month Chipotle put out a call for customers to forward 500,000 junk email messages to firstname.lastname@example.org, pledging to donate $50,000 to charity in return. Now the maker of foil-wrapped burritos has upped the ante, asking for another half million male enhancement and fake dating site queries in order to hike up its donation to $100,000.
School lunch nonprofit The Lunch Box benefits from Chipotle’s benevolence. The charity says it provides healthy meals to kids, meaning most likely it does not give them Chipotle’s humongous burritos.
Chipotle’s Invitation: Send Us Even More Junk [BusinessWire]
Previously: Send Junk Email To Chipotle, Feed Children