Good news for fans of Apple in China, as the company has added a huge flagship store in Shanghai to the one they opened in Beijing in 2008. And this second variation on the Apple retail theme is apparently a store of an entirely different color. And by color, we mean, it sounds super crazy cool.
According to Fortune, the store, which opened Saturday, is a 40-foot glass tower that sits atop one of the largest stores in Asia, with 16,000 square feet of retail space and more than 100 Wi-Fi connected Macs on display.
“We believe that if we build it, they will come,” Apple retail chief Ron Johnson told reporters at a press preview Thursday.
And just like those ghostly ballplayers coming out of the corn in Field of Dreams, customers flocked to the gleaming tower of computer consumption, filling the tower with a line of shoppers that overflowed onto the sidewalk.
Check out a video from opening day:
Apple plants its flagship in Shanghai [Fortune]