“Buy solar. Get a gun.” Perfect for off-the-grid survivalists, Bland Solar and Air Inc has a new deal offering every customer who buys a 3kW+ solar system a free firearm. Best. Cross-promotion. Ever.
The gun comes in the form of a gift certificate, which, “Depending on eligibility and legal status of customer he or she may use $400 certificate for credit toward gun, rifle, or ammunition or choose $400 rebate.”
Oh to have been a fly on the wall in the pitch meeting that came up with this promotion. They have offices in both Colorado and California, so maybe it was a compromise between the two branches:
CALIFORNIA: “Let’s give our eco-loving customers a cash rebate.”
COLORDO: “Let’s give our customers guns.”
Then wham, the two ideas syngerize deliciously like peanut butter and jelly.
(Thanks to Evan!)