The people of England may need to upgrade their plumbing — Taco Bell is coming to the UK later this summer.
As part of parent company Yum Brands’ plan to increase their foothold in Jolly Ol’ England, it is attempting to slowly insinuate the not-exactly-Mexican taco chain into the fast food fabric there. Yum has already expanded the numbers of their KFC and Pizza Hut stores in the UK in recent months.
“This is a major step in our international expansion, and Lakeside is just the start of our plans in this country,” said Nick Dawson, general manager, Taco Bell UK and Europe.
In the late ’80s, Yum made an unsuccessful bid to bring Taco Bell to England, opening up four eateries, all of which closed within a few years.
But, pointing out that the market for Mexican food in the UK has increased by 9% in just the last two years, Yum thinks the timing is right for a Taco Bell invasion.
“UK consumers are looking for choice and value for money,” said Mr Dawson. “Taco Bell, whose offerings are priced between 79p and Â£3, offers both.”
Taco Bell to open in the UK [FT.com]