No Color Kindles In Near Future, Says Amazon

Even though the company that manufactures the Kindle e-reader for Amazon has already developed color screens that still utilize the Kindle’s E Ink technology, the e-tailer’s CEO says a full-color Kindle isn’t on the immediate horizon.

Talking to shareholders at a meeting in Seattle yesterday, Amazon CEO Jeff Bezos commented that the technology needed for a colorized Kindle is “still not ready for prime-time production” and that any plans to release their e-reader with a color screen are “still a long way out.”

The lack of color in Kindles has been one of the main reasons some consumers have selected products like the Apple iPad, whose LCD display operates in full color.

Color Kindle still ‘a long way out’ says Amazon CEO Jeff Bezos
[NY Daily News]