It turns out Shrek Forever After will not go down as the movie to break the $20 IMAX ticket barrier, because the AMC ticket pricing was a mistake and corrected soon after media reports circulated about the sign of the apocalypse.
The New York Times reports:
“Unfortunately, a limited number of theaters posted incorrect pricing for ‘Shrek Forever After,’ which we immediately corrected,” the theater chain said in a statement. “Any guest who purchased a ticket at the incorrect price can visit guest services for a refund.”
It’s only a matter of time until a movie comes along and breaks that $20 barrier. It’ll probably happen before Shrek 5 comes along.