Century Gothic, a knockoff of classic sans serif fonts like Twentieth Century and Futura is one of the more stylish typefaces bundled with most Windows computers. And it turns out it’s also one of the cheapest to use. A study by Printer.com found that using Century Gothic instead of fonts like Tahoma or Franklin Gothic can cut toner costs by as much as 31%.
The study included a group of popular Windows fonts, along with Ecofont, which was designed specifically to cut toner costs by punching holes in its letters.
Arial, reigning as the most popular font, was used as the “zero” measurement, against which nine other fonts were tested. The clear winner was Century Gothic, which returned 31% savings in both printers. For the average private user, printing approximately 25 pages per week, this will easily generate a net reduction of $20 in a year. A business-user, printing approximately 250 pages per week, could save $80. If your organization uses multiple printers, you can save hundreds of dollars per year doing nothing more than picking a more economical font.
Century Gothic is a modern font that comes standard with MS Windows. Surprisingly, it even beat Ecofont which was specifically designed with efficiency and cost in mind. For those who require a more “traditional” look, Times New Roman provides a good balance between style and savings.
The test didn’t include the much reviled Comic Sans, perhaps because anyone who uses that one regularly isn’t likely to be swayed by common-sense arguments about saving money.
Costs: Does Font Choice Make a Difference? [Printer.com]