If you misspent your youth in a part of the country where White Castle dominates the roadside landscape, the smell of the chain’s onion-and-grease-laden sliders may have a Proustian effect on your olfactory nerve — or your bowels. Now White Castle promises to deliver that aroma on demand, minus the actual belly bombers, via the new White Castle scented candle. And here we thought selling frozen burgers in supermarkets was the worst idea White Castle ever had.
The company boasts that the candle was developed by “Laura Slatkin, often called the ‘queen’ of home fragrances,” and “steam-grilled-on-a-bed-of-onions scent of America’s first fast-food hamburger.” We really do fail to see the point, though we’re willing to let White Castle, er, slide, since proceeds from sales of the $10 candle will go to charity.
White Castle is also “enlisting members of Congress from its regional markets to learn the sacred art of hamburger preparation,” which we can wholeheartedly endorse. With the middterm elections just a few months away, a number of representatives will find themselves newly unemployed, and we look forward to ordering our next sack of sliders from one of them.